I've been using Send Out Cards now for 9 months. In that time, I've sent over 1,000 cards - well, the automated system has done it for me. It uses my own handwriting if I choose.
Each card is personalized with the client's name. I pre-select the cards and the frequency of when I want them to go out to folks. Then, when I have a new Med Supp client, I simply enter their name, address, and birthday into the Med Supp campaign.
That's it - the system follows up with them with a thank you card I've picked out, then a follow-up card a week later, then a referral-generating card two weeks after that, etc. etc. The birthday card goes to production six days prior to their birthday to make sure they get it on time.
For Easter and Christmas, I send a card with a family picture using their PicturePlus feature.
This takes about 5 minutes to send hundreds of cards at once. I simply upload the family photo, add the background and text to it and send it to whichever list of my clients that I choose.
I can send it to my Med Supp clients with a specific message that inserts their name in the card.. and I can then send a different card (same photo) to my final expense clients with a different message. Again, just 5 minutes or so to send out hundreds of cards.. and less than $1 each to have them personalized, stuffed and stamped for me. I have done my own letters in the past and the time in ink, postage, envelopes, and time away from other tasks was NOT worth it in the end. Now I can have them do it all, for less cost and far less aggravation.
Here's the front of the greeting card we sent out for Easter.
You could send out a postcard the same way, too, for half the cost.
The response from sending out this was was overwhelming!
Everyone loves to get these personalized cards.
I'm all for personalization and follow-up. Nothing does it better than their system. The automated referral campaign has brought dozens upon dozens of clients with Med Supp referrals. You can see the automated referral system that I use here.
I have tried sending out birthday cards in the past, by timing the appropriate days to drop them in the mail, etc. Now, the system does that for me. I have still picked out the card, put in a personalized message, etc.. but they send every single one on time and I haven't had to buy a stamp in 9 months.
So, there might be a better system out there. But for my time, money, and effectiveness -nothing beats SOC.
Yes, I sell it, too, as I recommend all of my agents use it. Now they, too, are reaping the rewards of the referrals and persistency that come from good follow up.
Chris, Florida
Tuesday, July 26, 2011
Top Reasons to Send Out Cards for Business
Business Reasons to Send Postcards & Greeting Cards
We Print it, We Stuff it, We Stamp it, We Mail it - For You!
Studies show that the most effective business greeting cards and postcards are the unexpected ones sent to simply say hello, give motivation to a co-worker, or tell valued customers/clients that you're thinking of them.
So if you're waiting for a special occasion to send a card...dont!
There are a many other reasons to get in touch.
Next time you're about to scribble on a sticky note or send off an e-mail, why not add a more personal touch and send a card instead?
Here are just a few good reasons to send cards in your business:
- Send a card to thank them for their business
- Send a card to say you hope they're happy with a purchase
- Send a card to tell them you are sorry about a problem
- Send a card to say you hope they're happy with an order
- Send a card to tell them you have a new product
- Send a card to say you hope they're happy with your service
- Send a card to tell them all that hard work is going to pay off
- Send a card to thank them for their ideas
- Send a card to tell them you heard they're making some changes
- Send a card to tell them it's been too long since you worked together
- Send a card to invite them out to lunch
- Send a card to tell them they're important to you and your business
- Send a card to tell them they're doing a great job
- Send a card to tell them thank you for the visit
- Send a card to tell them congratulations for winning an award
- Send a card to ask them for referrals
- Send a card to thank them for a referral
- Send a card to thank employees for a positive attitude
- Send a card to thank them for choosing you and/or your company
- Send a card to ask them advice
- Send a card to tell them you know they're going through a tough situation, and you're there if they need you
- Send a card to invite them for a conference
- Send a card to thank them for going above and beyond the call of duty
- Send a card to tell them congratulations for a promotion
- Send a card to thank them for dedication
- Send a card to request feedback from your business/service
- Send a card to tell them you saw them in the newspaper
- Send a card to tell them congratulations for signing a big account
- Send a card to thank them for their order
- Send a card to thank them for loyalty
- Send a card to thank them for their patience
- Send a card to give them inspiration
- Send a card to tell them you value their feedback
- Send a card to tell them you wish them a happy day today
- Send a card to tell them you revamped your Web site
- Send a card to thank them for the opportunity
- Send a card to tell them congratulations for an accomplishment in the community
- Send a card to tell them about an address change
- Send a card to tell them you're glad they are back from sick leave
- Send a card to tell them you moved
- Send a card to tell them you're happy to listen if they want
- Send a card to thank them for their support
- Send a card to tell them you have a service that will make their lives easier
- Send a card to tell them about an opportunity
- Send a card to tell them you added products to your Web site
- Send a card to tell them you're glad they are back from maternity leave
- Send a card to tell them congratulations for passing a certification exam
- Send a card to tell them you're sorry about their loss
- Send a card to tell them you thought about them
- Send a card to tell them you'd like to follow up on a meeting
Joe Girard, The Guinness Record "TOP Salesperson"
Have you ever heard of Joe Girard?
For 12 straight years Joe sold more cars and trucks than any other salesperson. More as an individual than most dealers sell in total. No other salesperson has ever attained this title for more than one year, and not for both cars and trucks.
On January 1, 1978, Joe hung up his gloves and quit selling cars. During his selling career (1963-1977), he sold 13,001 cars, all at retail. Most of his time is now spent writing books, giving lectures, and sales rallies.
His secret weapon? Greeting cards.
Girard made The Guinness Book of World Records 12 times for achieving the top vehicle sales in the world. He also was ranked by Forbes magazine in 1977 as one of the "Super Salesmen of the Century." Former President Gerald Ford presented him with the Golden Plate Award in 1975.
He sold cars from 1963 to 1977, starting at 267 units a year, rising to an all-time record of 1,425 units and retiring at 855 units to write books. Girard had his own office at the dealership and hired two assistants out of his pocket, one to help recruit and market sales, one to prep new cars, assess trade-ins and coordinate service requests.
Joe sent nearly 13,000 greeting cards a month to his prospects & customers, celebrating everything from Halloween to Groundhog Day.
With his system, he kept his name in front of his clients all the time. Not only did they come back to him time after time again, they also sent him referrals!
He sold cars from 1963 to 1977, starting at 267 units a year, rising to an all-time record of 1,425 units and retiring at 855 units to write books. Girard had his own office at the dealership and hired two assistants out of his pocket, one to help recruit and market sales, one to prep new cars, assess trade-ins and coordinate service requests.
Joe sent nearly 13,000 greeting cards a month to his prospects & customers, celebrating everything from Halloween to Groundhog Day.
With his system, he kept his name in front of his clients all the time. Not only did they come back to him time after time again, they also sent him referrals!
How much would you pay to KEEP your clients? $5/year?
With our system, we suggest you send your clients a card 5 times a year (Christmas, Birthday, Anniversary, and 2 other unexpected cards). This will cost you approx $5.00 per year!
Coca-Cola and Pepsi do NOT *need* to advertise, but they still do! ~ Why?
Because they know that the secret to people coming back to them and buying all the time from them is to keep their product in front of them always - to keep their name on their minds. And I would say they are pretty successful at it wouldn't you?
How to Generate Endless Leads & Referrals 365 Days a Year
Getting leads and prospects is harder every day.
Your once full seminar rooms are now sparsely filled. Regulators and Compliance departments are making it more and more difficult for you to generate leads and prospects. A skeptical public and failing lead systems are putting a crimp in even the most successful adviser’s business.
We use the ”power of the handwritten note“ to create anything from a gentle breeze to a windstorm of referrals and clients depending on how you would like to use it.
We created a lead generation system of handwritten notes that took some from making just over $40,000 a year to over a $1 million a year in just three short years! Complicated and costly? Nope, just writing handwritten notes…thousands upon hand-cramping thousands of them. BUT….
Now we’ve created a system to do the handwriting for you. What used to take many business people hours a week to write, you can do with a press of a button. We have created an automatic direct marketing system. “need to know more before you get started?”
We send you a paper and you write your alphabet and symbols and send the paper back to us. We actually captures your pen stroke, so that you will then be able to send out 1, 10 or 10,000 notes that are personalized notes, with your clients names, in your own handwriting. Your own handwriting that is so authentic that even your own mother will swear that you sat down and wrote the note yourself!
(We also have several suggested notes and campaigns to get you started in your business)
Your once full seminar rooms are now sparsely filled. Regulators and Compliance departments are making it more and more difficult for you to generate leads and prospects. A skeptical public and failing lead systems are putting a crimp in even the most successful adviser’s business.
We use the ”power of the handwritten note“ to create anything from a gentle breeze to a windstorm of referrals and clients depending on how you would like to use it.
We created a lead generation system of handwritten notes that took some from making just over $40,000 a year to over a $1 million a year in just three short years! Complicated and costly? Nope, just writing handwritten notes…thousands upon hand-cramping thousands of them. BUT….
Now we’ve created a system to do the handwriting for you. What used to take many business people hours a week to write, you can do with a press of a button. We have created an automatic direct marketing system. “need to know more before you get started?”
We send you a paper and you write your alphabet and symbols and send the paper back to us. We actually captures your pen stroke, so that you will then be able to send out 1, 10 or 10,000 notes that are personalized notes, with your clients names, in your own handwriting. Your own handwriting that is so authentic that even your own mother will swear that you sat down and wrote the note yourself!
(We also have several suggested notes and campaigns to get you started in your business)
How "Thank You" Notes Create Sales, Generate Referrals, & Build Loyalty
Developing the Thank You Note Habit
Tom Hopkins
I learned the value and power of thank you notes early in life. When I was a young child, my parents occasionally went out with friends for dinner. Invariably, when my parents returned from an evening out, I saw my mother sit down at her little desk in the hallway as soon as she got home and begin to write.
One night I asked her what she was doing. Her answer came straight out of Emily Post: "We had such a wonderful time with our dear friends this evening that I want to jot them a note to thank them for their friendship and the wonderful dinner."
My mother's simple act of gratitude, expressed to people who already knew that she and my father appreciated and enjoyed their friendship, helped to keep my parents' friendships strong for their entire lifetimes.
Because I understood that building relationships is what selling is all about, I began early in my career to send thank you notes to people. I set a goal to send ten thank you notes every day. That goal meant that I had to meet and get the names of at least ten people every day.
I sent thank you notes to people I met briefly, people I showed properties to, people I talked with on the telephone, and people I actually helped to own new homes. I became a thank you note fool.
And guess what happened? By the end of my third year in sales, my business was 100% referrals! The people I had expressed gratitude to were happy to send me new clients as a reward for making them feel appreciated and important.
I understand that you may not be comfortable at first with starting the Thank You note habit so I took the time to write out ten situations in which sending a Thank You note is appropriate. Then, to help you even more, I've drafted the notes for you.
- Telephone contact. Thank you for talking with me on the telephone. In today's business world, time is precious. You can rest assured that I will always be respectful of the time you invest as we discuss the possibility of a mutually beneficial business relationship.
- In Person Contact. Thank you. It was a pleasure meeting you, and my thank you is for the time we shared. We have been fortunate to serve many happy clients, and it is my wish to some day be able to serve you. If you have any questions, please don't hesitate to call.
- After Demonstration or Presentation. Thank you for giving me the opportunity to discuss with you our association for the mutual benefit of our firms. We believe that quality, blended with excellent service, is the foundation for a successful business.
- After Purchase. Thank you for giving me the opportunity to offer you our finest service. We are confident that you will be happy with this investment towards future growth. My goal is now to offer excellent follow-up service so you will have no reservations about referring others to me who have similar needs as yours.
- For a Referral. Thank you for your kind referral. You may rest assured that anyone you refer to me will receive the highest degree of professional service possible.
- After Final Refusal. Thank you for taking your time to consider letting me serve you. It is with sincere regrets that your immediate plans do not include making the investment at this time. However, if you need further information or have any questions, please feel free to call. I will keep you posted on new developments and changes that may benefit you.
- After They Buy From Someone Else. Thank you for taking your time to analyze my services. I regret being unable, at this time, to prove to you the benefits we have to offer. We keep constantly informed of new developments and changes, so I will keep in touch with the hope that in the years ahead we will be able to do business.
- After They Buy From Someone Else, But Offer to Give You Referrals. Thank you for your gracious offer of giving me referrals. As we discussed, I am enclosing three of my business cards. I thank you in advance for placing them in the hands of three of your friends, acquaintances, or relatives that I might serve. I will keep in touch and be willing to render my services as needed.
- To Anyone Who Gives You Service. Thank you. It is gratifying to meet someone dedicated to doing a good job. Your efforts are sincerely appreciated. If my company or I can serve you in any way, please don't hesitate to call.
- Anniversary Thank You. Thank you. It is with warm regards that I send this note to say hello and again, thanks for your past patronage. We are continually changing and improving our products and services. If you would like an update on our latest advancements, please give me a call.
The power of expressed gratitude is immense. Put this tool to work for you today!
Developing the Thank You Note Habit, ©Copyright 1998 Tom Hopkins International, Inc.
71 Ways to EXPLODE Your Business
1) INSTANT REFERRALS - Send a simple card that puts your referral generation on autopilot. After a client buys from you, send them a "thanks for your purchase" card. Then 30 days later, ask if they know anyone else who would find \value in your product or service.
2) SEND SOMEONE A LEAD - Give someone a hot lead by sending them a card letting them know you have a hot referral for them.
3) SWAP REFERRALS - Offer to be referral partners with someone by sending them a card, saying, "Let's Share Referrals! Who Can I Refer to You?"
4) REFERRALS - If someone sends you a referral, let them know that you appreciate them thinking of you. Tell them that people like them are the foundation of your success and that you want them to know how much you appreciate their referral.
5) FOLLOW UP ON REFERRALS - When someone passes you a referral, send them a note telling them what action you have taken on the referral. And be sure to follow up with a big thank-you note when that turns into business.
REAL ESTATE
6) AFTER SELLING A HOME - Next time you sell a home, take a picture of your client in front of their home. Send a card to three of their friends, saying, "Hi, my name is _______; I just sold your friends this new home!"
7) OPEN HOUSE - For your next open house, send a card with a picture of yourself in front of the client's home on the invitation to prospects and agents. Your custom card will get noticed way more than the standard flyers most agents use.
8) INACTIVE REAL ESTATE CLIENTS - Send a thinking-of-you card to clients that you haven't heard from in a while saying you'd like to catch up soon! That simple act can get you calls that turn into business.
9) WE'VE MOVED CARDS - After selling a home, take a picture of your client's new home and put it on the front of a postcard.
On the other side of the postcard say, "Welcome to our new home - our new address is...." Then print your real estate company information on the bottom. Encourage your client to send the free cards to et people know their new address.
DIRECT SELLING
10) DIRECT SELLING NEW RECRUIT - When a new member starts the team, send them a note telling them how excited you are about them getting started and how you want to help them reach their goals.
11) DIRECT SALES TEAM MOTIVATION - When someone does a great job, send them a card telling them what an awesome job they did, how proud you are, and to keep up the good work.
12) DIRECT SELLING HOSTESSES THANK YOU - After a hostess event, send a note thanking her for hosting the party and telling her what a great time you had with her and her friends.
13) DIRECT SELLING CUSTOMER ORDER - After a party, send the guests a note thanking them for their orders. Then tell them that because of their orders, the hostess was able to get free products that she can enjoy.
14) DIRECT SELLING POTENTIAL RECRUIT - After having coffee with a potential team member, send them a note saying how you enjoyed getting to know them a bit. Tell her the ways that your opportunity helps her achieve her goals.
15) DIRECT SALES RECRUITING - Want to build your direct selling team? Send cards to find new recruits, saying, "I'm Expanding My Business and I'm Looking for People Just Like You - hard working, smart, creative, passionate..."
16) DIRECT SELLING TEAM ENCOURAGEMENT - If a direct sales team member is having a rough week, send her a card letting her know what an incredible business woman she is and that she is just having a rough week and to hang in there.
17) DIRECT SALES CUSTOMER - Send a thank-you note with the order telling them that you noticed they had ordered a lot of items and you want to know if they'd like to earn some free products by hosting a party.
18) DIRECT SALES HOSTESS REACTIVATION - If a past hostess hasn't had a party recently, send her a note, saying, "It's been six months. We have new catalogs. Would you like to get some more free or discounted products?"
19) DIRECT SALES TEAM CHALLENGE MOTIVATION - If you are having a challenge, send a note to your team, saying, "Are you excited about this month's challenge? I know you will do terrific. Let me know what I can do to help you reach your goal."
20) DIRECT SALES CUSTOMER WEBSITE ORDER - After a customer orders your website, send them a note thanking them for the order, when to expect it, and give them a special discount offer for any future orders.
21) DIRECT SALES CUSTOMER REORDER TIME - If your customer purchases products that run out, send them a reminder card telling them that you noticed that it has been a while since their last order and ask them if they are running low. Let them know you can get more products for them right away if they need it.
22) DIRECT SALES CUSTOMER RECOGNITION - If you haven't heard from a customer in a while, send them a thinking-of-you card.
Tell them it's been a long time since you have heard from them and ask how they are doing.
PROFESSIONAL SPEAKERS
23) FOR ATTENDEES - Send a follow-up note to people who attended your workshop, offering them a discount on future programs.
24) FOR CLIENTS - If a client buys one product from you, send them a card letting him know about another related product they would be interested in. Here's an example: "If you liked my book, then you'll love our seminar coming up in June."
25) FOR MEETING PLANNERS - If you are invited to speak at an event, thank the person who coordinated the event. Send them a greeting card that says, "Thanks for the opportunity to speak at your event." Tell them that you know they put a lot of effort into it and you were happy to be a part of it.
OTHER INDUSTRIES
26) POLITICIAN's IDEA - Send a special thank-you card thanking volunteers and donors who helped out with your political campaign efforts.
27) JOB SEEKERS - Make a custom greeting card with your picture and name on the front and put a small image of your resume on the inside. After the interview, send the person you interviewed with a thank-you card. When they get a custom card with your picture and resume, it sets you miles apart from other candidates.
28) FITNESS TRAINERS - Send a card with a picture of a client you have helped get in great shape and say, "Summer is coming....are you ready? This could be you in 12 weeks."
29) MORTGAGE BROKERS - Send Cards to real estate agents and title companies as a way to become known, so when they need a mortgage broker, they think of you first.
30) ARTISTS - Make a custom card with your artwork on the front. Not only is it a great way to get your work seen, but you can also sell the cards to others.
31) CAR SALESMAN - When someone comes in to look at a car, take a photo of them in front of the car that they test-drove.
Send them a card with that photo in it and write, "I have that car waiting for you" or if they come in by a certain time, you'll give them a special discount or add on feature.
CARD SENDING FACTS
32) TOP PERFORMERS SEND CARDS DAILY - Did you know that the top lady in Mary Kay sends out three cards a day; speaker Tom Hopkins sends cards 10 times a day; 90% of top earners in any company send out thank-you cards and other cards daily?
33) CARDS GET OPENED - Did you know that a greeting card is opened 11 times more than any other piece of mail?
Cards get through when email doesn't. Handwritten cards make a huge impact on how your prospects and customers think of you.
34) CARDS GET THROUGH THE CLUTTER - Your customers are bombarded with over 3,000 advertising messages a day. Cards get through to customers when emails can't. Handwritten notes are special. They get opened. And they get results for your business.
35) SET YOURSELF APART AS SOMEONE WHO CARES - Anyone can send an email, but sending a real greeting card sets you apart.
Sending cards helps you stay on the minds of people who matter to you. Make card sending a habit, and you'll build powerful relationships with others in your network.
36) CARDS HELP YOU RETAIN CLIENTS - 2/3 of customers switch from one company to another because of an attitude of preceived indifference. A good relationship marketing program helps you retain clients.
37) CARD MARKETING INCREASES PROFITS - In you can retain just 5% more of your customers, then it will increase your revenue by 50%. Card marketing helps you solidify relationships with your most valuable customers.
38) CUSTOM CARDS GRAB ATTENTION - Using someone's picture, beautiful scenery, or vintage photos grabs attention and gets your card noticed! An original card is truly unforgettable.
39) CARDS BUILD RELATIONSHIPS - People like to buy from people they know, like and trust. Sending regular cards builds relationships and trust. Sending cards helps you build relationships with prospects so that when they are ready to buy, you will be the one that comes to mind.
CARD TIPS
40) GET IN THE CARD SENDING HABIT - Make sending a note a habit! You'll be amazed at the impression it will make with your prospects and customers! It sets you apart from your competitors.
41) STRUGGLING WITH WHAT TO WRITE IN A CARD - If you want to w rite something really special in a card, but are at a loss for words, try Googling for quotes about a certain subject. QuoteGarden.com has a ton of quotes perfect to put in a handwritten card.
42) SEND AN UNEXPECTED CARD EVERY DAY - It could be a client, a friend, or someone you just met. When you start connecting with others through cards, it positions you as someone who cares.
BUILD YOUR BUSINESS WITH CARDS
43) NETWORKING TIP - Send a card with a photo of people you meet at an event. It's a fun way to get attention of a prospect or someone you'd like to connect with.
44) CARDS BUILD RELATIONSHIPS - Send a phot card to people you meet. When you meet someone new, grab your camera and take a picture. Then create a custom photo card and tell them how nice it was to meet them.
CHANGE YOUR LIFE WITH CARDS
45) BE GRATEFUL - Be truly grateful for the good friends and thoughtful people in your life. Who has touched your life and made an impression? Send them a card to let them know how they have inspired you.
46) ACKNOWLEDGEMENT - There are some people that make our lives a little brighter and we don't always get a chance to tell them how we feel. The perfect way to let them know is to send a card with a sentiment to thank them for being such a special part of your life.
THANK YOU
47) HELP - When someone goes out of their way to help you, thank them for their efforts. Send a greeting card, saying, "The best things in the world aren't things....they're people like you. Thank you with all my heart."
48) SUPPORT - no matter who you are or what you do, there's usually someone that helped you get there. Who stepped up to the plate for you? Who believed in your dream? Who gave you the great idea? When someone supports you with advice or efforts, thank them. Send a card thanking them for their support and telling them how you appreciate them.
49) EXCEPTIONAL SERVICE - Send a card thanking people for the exceptional service they gave. Tell them the positive impression they made and that you will remember them the next time you need help.
50) CUSTOMER APPRECIATION - Thank your customers for their business by letting them know it's been a joy working with them, that you appreciate their business, and look forward to serving them in the future.
51) THANKS FOR CHOOSING US - Greet your new clients with a card, saying, "Welcome aboard! I am excited to have you as a new client."
52) THANKS FOR THE TIP - Send a thank-you to people that give you helpful articles, tips, and resources. Take time to think about someone who recently gave you useful information and send them a card thanking them for their thoughtfulness.
53) THANKS FOR THE COMPLIMENT - If someone gives you a compliment, thank them for their thoughtfulness with a card. You could say something like, "You really made my day telling me how much you liked my suit. Thanks for the kind words. That felt great!"
54) THANKS FOR THE GIFT - Thank people who give you a gift, however big or small it may be. When you let people know that you noticed and appreciated their thoughtfulness, it makes them feel terrific.
55) THANKS FOR THE GREAT JOB - When one of the people in your business network provides you with great service, take a picture of them and create a custom card with that photo to send it to others in your network, giving that person a strong testimonial. This helps to promote their business, and it will come back to you.....tenfold!
56) THANKS FOR VOLUNTEERING - Thank people who volunteer on a committee or help you out with a project. Tell them, "Without all of your help, I never would have gotten it done. Thanks!"
57) THANK YOU FOR BELIEVING IN ME - When's the last time someone stood behind your idea and encouraged you? Send them a card to let them know how much their support meant to you.
58) THANK YOU FOR CARING - Small acts of kindness can touoch someone's life. When someone has reached out and done something kind for you, acknowledge their gift of time and effort and let them know how much you appreciate it.
59) THANK YOU FOR GIVING - It has been said that we make a living by what we get, but that we make a life by what we give.
Who has made your life more special by giving of their wisdom and caring? Who has supported you financially? Who has given of their heart and really made a difference?
60) THANK YOU FOR UNDERSTANDING - Everyone makes a mistake now and then. By acknowledging to your customer that you made a mistake and are willing to go out of your way to make good on that, you can gain back their trust and business. Send a note to your customer to let them know you'll do whatever it takes to win their business back.
FOLLOW UP
61) AFTER A MEETING - When you meet someone new, send a card letting them know it was nice to meet them and learn about what they do. Tell them that you wish them success in all their endeavors and would love to keep in touch.
62) AFTER A DEMO - After you present a demo or sales meeting with someone, send them a card to thank them. Thank them for giving you the opportunity to discuss your products and services with them.
63) AFTER AN EVENT - After attending an event, send the featured speaker a note letting them know how much you enjoyed the meeting and hearing their presentation.
64) AFTER THE JOB INTERVIEW - If you don't get a job after the interview, send them a note thanking them for your time. Let them know that you appreciate the time and consideration. It keeps the door open. Besides, you never know when the first choice hire won't work out. By making a good first impression, they may just call you when an opening occurs.
65) AFTER THE MEDIA INTERVIEW - When you get interviewed by the media, send them a note thanking them for featuring you in the story. Tell them from the heart how much you enjoyed the interview or the story that they wrote. And say how you'd be happy to be a resource for them for any future stories they are working on.
KEEPING IN TOUCH
66) HOLIDAYS AND SPECIAL OCCASIONS - Make it a habit to remember special days and occasions. By sending them a card about their anniversary, promotion, baby, new home, retirement, you make them feel special.
67) BIRTHDAY CARDS - Send a birthday card to your clients to show them you remembered them on their special day.
68) INTERNET MARKETERS - The people you most want to joint venture with are busy and won't take your calls. By sending a handwritten note, you make a great impression, your note gets through, and you can connect with hot potential joint-venture problems.
69) NEW YEAR'S GREETING - At New Year's, wish your clients and colleagues the best for the New Year. Send them a greeting card with a simple wish, such as "As we start the New Year, I'm grateful for your support and friendship and excited what the future holds. May you have the best year yet!"
70) CONFIRM A MEETING WITH A GREETING CARD - If you are scheduled to have a meeting with someone, why not send them a card a few days before to confirm your gettogether? Not only does it serve as a reminder, but it also shows that you are "on the ball" and considerate of their time.
71) SEND A CARD EVERY MONTH - There are hundreds of fun holidays for everything you can imagine. Send a card for days like Secretary's Day, Doing Business in Your Bathrobe Day, and more! Find a list of these special holidays at our website.
2) SEND SOMEONE A LEAD - Give someone a hot lead by sending them a card letting them know you have a hot referral for them.
3) SWAP REFERRALS - Offer to be referral partners with someone by sending them a card, saying, "Let's Share Referrals! Who Can I Refer to You?"
4) REFERRALS - If someone sends you a referral, let them know that you appreciate them thinking of you. Tell them that people like them are the foundation of your success and that you want them to know how much you appreciate their referral.
5) FOLLOW UP ON REFERRALS - When someone passes you a referral, send them a note telling them what action you have taken on the referral. And be sure to follow up with a big thank-you note when that turns into business.
REAL ESTATE
6) AFTER SELLING A HOME - Next time you sell a home, take a picture of your client in front of their home. Send a card to three of their friends, saying, "Hi, my name is _______; I just sold your friends this new home!"
7) OPEN HOUSE - For your next open house, send a card with a picture of yourself in front of the client's home on the invitation to prospects and agents. Your custom card will get noticed way more than the standard flyers most agents use.
8) INACTIVE REAL ESTATE CLIENTS - Send a thinking-of-you card to clients that you haven't heard from in a while saying you'd like to catch up soon! That simple act can get you calls that turn into business.
9) WE'VE MOVED CARDS - After selling a home, take a picture of your client's new home and put it on the front of a postcard.
On the other side of the postcard say, "Welcome to our new home - our new address is...." Then print your real estate company information on the bottom. Encourage your client to send the free cards to et people know their new address.
DIRECT SELLING
10) DIRECT SELLING NEW RECRUIT - When a new member starts the team, send them a note telling them how excited you are about them getting started and how you want to help them reach their goals.
11) DIRECT SALES TEAM MOTIVATION - When someone does a great job, send them a card telling them what an awesome job they did, how proud you are, and to keep up the good work.
12) DIRECT SELLING HOSTESSES THANK YOU - After a hostess event, send a note thanking her for hosting the party and telling her what a great time you had with her and her friends.
13) DIRECT SELLING CUSTOMER ORDER - After a party, send the guests a note thanking them for their orders. Then tell them that because of their orders, the hostess was able to get free products that she can enjoy.
14) DIRECT SELLING POTENTIAL RECRUIT - After having coffee with a potential team member, send them a note saying how you enjoyed getting to know them a bit. Tell her the ways that your opportunity helps her achieve her goals.
15) DIRECT SALES RECRUITING - Want to build your direct selling team? Send cards to find new recruits, saying, "I'm Expanding My Business and I'm Looking for People Just Like You - hard working, smart, creative, passionate..."
16) DIRECT SELLING TEAM ENCOURAGEMENT - If a direct sales team member is having a rough week, send her a card letting her know what an incredible business woman she is and that she is just having a rough week and to hang in there.
17) DIRECT SALES CUSTOMER - Send a thank-you note with the order telling them that you noticed they had ordered a lot of items and you want to know if they'd like to earn some free products by hosting a party.
18) DIRECT SALES HOSTESS REACTIVATION - If a past hostess hasn't had a party recently, send her a note, saying, "It's been six months. We have new catalogs. Would you like to get some more free or discounted products?"
19) DIRECT SALES TEAM CHALLENGE MOTIVATION - If you are having a challenge, send a note to your team, saying, "Are you excited about this month's challenge? I know you will do terrific. Let me know what I can do to help you reach your goal."
20) DIRECT SALES CUSTOMER WEBSITE ORDER - After a customer orders your website, send them a note thanking them for the order, when to expect it, and give them a special discount offer for any future orders.
21) DIRECT SALES CUSTOMER REORDER TIME - If your customer purchases products that run out, send them a reminder card telling them that you noticed that it has been a while since their last order and ask them if they are running low. Let them know you can get more products for them right away if they need it.
22) DIRECT SALES CUSTOMER RECOGNITION - If you haven't heard from a customer in a while, send them a thinking-of-you card.
Tell them it's been a long time since you have heard from them and ask how they are doing.
PROFESSIONAL SPEAKERS
23) FOR ATTENDEES - Send a follow-up note to people who attended your workshop, offering them a discount on future programs.
24) FOR CLIENTS - If a client buys one product from you, send them a card letting him know about another related product they would be interested in. Here's an example: "If you liked my book, then you'll love our seminar coming up in June."
25) FOR MEETING PLANNERS - If you are invited to speak at an event, thank the person who coordinated the event. Send them a greeting card that says, "Thanks for the opportunity to speak at your event." Tell them that you know they put a lot of effort into it and you were happy to be a part of it.
OTHER INDUSTRIES
26) POLITICIAN's IDEA - Send a special thank-you card thanking volunteers and donors who helped out with your political campaign efforts.
27) JOB SEEKERS - Make a custom greeting card with your picture and name on the front and put a small image of your resume on the inside. After the interview, send the person you interviewed with a thank-you card. When they get a custom card with your picture and resume, it sets you miles apart from other candidates.
28) FITNESS TRAINERS - Send a card with a picture of a client you have helped get in great shape and say, "Summer is coming....are you ready? This could be you in 12 weeks."
29) MORTGAGE BROKERS - Send Cards to real estate agents and title companies as a way to become known, so when they need a mortgage broker, they think of you first.
30) ARTISTS - Make a custom card with your artwork on the front. Not only is it a great way to get your work seen, but you can also sell the cards to others.
31) CAR SALESMAN - When someone comes in to look at a car, take a photo of them in front of the car that they test-drove.
Send them a card with that photo in it and write, "I have that car waiting for you" or if they come in by a certain time, you'll give them a special discount or add on feature.
CARD SENDING FACTS
32) TOP PERFORMERS SEND CARDS DAILY - Did you know that the top lady in Mary Kay sends out three cards a day; speaker Tom Hopkins sends cards 10 times a day; 90% of top earners in any company send out thank-you cards and other cards daily?
33) CARDS GET OPENED - Did you know that a greeting card is opened 11 times more than any other piece of mail?
Cards get through when email doesn't. Handwritten cards make a huge impact on how your prospects and customers think of you.
34) CARDS GET THROUGH THE CLUTTER - Your customers are bombarded with over 3,000 advertising messages a day. Cards get through to customers when emails can't. Handwritten notes are special. They get opened. And they get results for your business.
35) SET YOURSELF APART AS SOMEONE WHO CARES - Anyone can send an email, but sending a real greeting card sets you apart.
Sending cards helps you stay on the minds of people who matter to you. Make card sending a habit, and you'll build powerful relationships with others in your network.
36) CARDS HELP YOU RETAIN CLIENTS - 2/3 of customers switch from one company to another because of an attitude of preceived indifference. A good relationship marketing program helps you retain clients.
37) CARD MARKETING INCREASES PROFITS - In you can retain just 5% more of your customers, then it will increase your revenue by 50%. Card marketing helps you solidify relationships with your most valuable customers.
38) CUSTOM CARDS GRAB ATTENTION - Using someone's picture, beautiful scenery, or vintage photos grabs attention and gets your card noticed! An original card is truly unforgettable.
39) CARDS BUILD RELATIONSHIPS - People like to buy from people they know, like and trust. Sending regular cards builds relationships and trust. Sending cards helps you build relationships with prospects so that when they are ready to buy, you will be the one that comes to mind.
CARD TIPS
40) GET IN THE CARD SENDING HABIT - Make sending a note a habit! You'll be amazed at the impression it will make with your prospects and customers! It sets you apart from your competitors.
41) STRUGGLING WITH WHAT TO WRITE IN A CARD - If you want to w rite something really special in a card, but are at a loss for words, try Googling for quotes about a certain subject. QuoteGarden.com has a ton of quotes perfect to put in a handwritten card.
42) SEND AN UNEXPECTED CARD EVERY DAY - It could be a client, a friend, or someone you just met. When you start connecting with others through cards, it positions you as someone who cares.
BUILD YOUR BUSINESS WITH CARDS
43) NETWORKING TIP - Send a card with a photo of people you meet at an event. It's a fun way to get attention of a prospect or someone you'd like to connect with.
44) CARDS BUILD RELATIONSHIPS - Send a phot card to people you meet. When you meet someone new, grab your camera and take a picture. Then create a custom photo card and tell them how nice it was to meet them.
CHANGE YOUR LIFE WITH CARDS
45) BE GRATEFUL - Be truly grateful for the good friends and thoughtful people in your life. Who has touched your life and made an impression? Send them a card to let them know how they have inspired you.
46) ACKNOWLEDGEMENT - There are some people that make our lives a little brighter and we don't always get a chance to tell them how we feel. The perfect way to let them know is to send a card with a sentiment to thank them for being such a special part of your life.
THANK YOU
47) HELP - When someone goes out of their way to help you, thank them for their efforts. Send a greeting card, saying, "The best things in the world aren't things....they're people like you. Thank you with all my heart."
48) SUPPORT - no matter who you are or what you do, there's usually someone that helped you get there. Who stepped up to the plate for you? Who believed in your dream? Who gave you the great idea? When someone supports you with advice or efforts, thank them. Send a card thanking them for their support and telling them how you appreciate them.
49) EXCEPTIONAL SERVICE - Send a card thanking people for the exceptional service they gave. Tell them the positive impression they made and that you will remember them the next time you need help.
50) CUSTOMER APPRECIATION - Thank your customers for their business by letting them know it's been a joy working with them, that you appreciate their business, and look forward to serving them in the future.
51) THANKS FOR CHOOSING US - Greet your new clients with a card, saying, "Welcome aboard! I am excited to have you as a new client."
52) THANKS FOR THE TIP - Send a thank-you to people that give you helpful articles, tips, and resources. Take time to think about someone who recently gave you useful information and send them a card thanking them for their thoughtfulness.
53) THANKS FOR THE COMPLIMENT - If someone gives you a compliment, thank them for their thoughtfulness with a card. You could say something like, "You really made my day telling me how much you liked my suit. Thanks for the kind words. That felt great!"
54) THANKS FOR THE GIFT - Thank people who give you a gift, however big or small it may be. When you let people know that you noticed and appreciated their thoughtfulness, it makes them feel terrific.
55) THANKS FOR THE GREAT JOB - When one of the people in your business network provides you with great service, take a picture of them and create a custom card with that photo to send it to others in your network, giving that person a strong testimonial. This helps to promote their business, and it will come back to you.....tenfold!
56) THANKS FOR VOLUNTEERING - Thank people who volunteer on a committee or help you out with a project. Tell them, "Without all of your help, I never would have gotten it done. Thanks!"
57) THANK YOU FOR BELIEVING IN ME - When's the last time someone stood behind your idea and encouraged you? Send them a card to let them know how much their support meant to you.
58) THANK YOU FOR CARING - Small acts of kindness can touoch someone's life. When someone has reached out and done something kind for you, acknowledge their gift of time and effort and let them know how much you appreciate it.
59) THANK YOU FOR GIVING - It has been said that we make a living by what we get, but that we make a life by what we give.
Who has made your life more special by giving of their wisdom and caring? Who has supported you financially? Who has given of their heart and really made a difference?
60) THANK YOU FOR UNDERSTANDING - Everyone makes a mistake now and then. By acknowledging to your customer that you made a mistake and are willing to go out of your way to make good on that, you can gain back their trust and business. Send a note to your customer to let them know you'll do whatever it takes to win their business back.
FOLLOW UP
61) AFTER A MEETING - When you meet someone new, send a card letting them know it was nice to meet them and learn about what they do. Tell them that you wish them success in all their endeavors and would love to keep in touch.
62) AFTER A DEMO - After you present a demo or sales meeting with someone, send them a card to thank them. Thank them for giving you the opportunity to discuss your products and services with them.
63) AFTER AN EVENT - After attending an event, send the featured speaker a note letting them know how much you enjoyed the meeting and hearing their presentation.
64) AFTER THE JOB INTERVIEW - If you don't get a job after the interview, send them a note thanking them for your time. Let them know that you appreciate the time and consideration. It keeps the door open. Besides, you never know when the first choice hire won't work out. By making a good first impression, they may just call you when an opening occurs.
65) AFTER THE MEDIA INTERVIEW - When you get interviewed by the media, send them a note thanking them for featuring you in the story. Tell them from the heart how much you enjoyed the interview or the story that they wrote. And say how you'd be happy to be a resource for them for any future stories they are working on.
KEEPING IN TOUCH
66) HOLIDAYS AND SPECIAL OCCASIONS - Make it a habit to remember special days and occasions. By sending them a card about their anniversary, promotion, baby, new home, retirement, you make them feel special.
67) BIRTHDAY CARDS - Send a birthday card to your clients to show them you remembered them on their special day.
68) INTERNET MARKETERS - The people you most want to joint venture with are busy and won't take your calls. By sending a handwritten note, you make a great impression, your note gets through, and you can connect with hot potential joint-venture problems.
69) NEW YEAR'S GREETING - At New Year's, wish your clients and colleagues the best for the New Year. Send them a greeting card with a simple wish, such as "As we start the New Year, I'm grateful for your support and friendship and excited what the future holds. May you have the best year yet!"
70) CONFIRM A MEETING WITH A GREETING CARD - If you are scheduled to have a meeting with someone, why not send them a card a few days before to confirm your gettogether? Not only does it serve as a reminder, but it also shows that you are "on the ball" and considerate of their time.
71) SEND A CARD EVERY MONTH - There are hundreds of fun holidays for everything you can imagine. Send a card for days like Secretary's Day, Doing Business in Your Bathrobe Day, and more! Find a list of these special holidays at our website.
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