Have you ever heard of Joe Girard?
For 12 straight years Joe sold more cars and trucks than any other salesperson. More as an individual than most dealers sell in total. No other salesperson has ever attained this title for more than one year, and not for both cars and trucks.
On January 1, 1978, Joe hung up his gloves and quit selling cars. During his selling career (1963-1977), he sold 13,001 cars, all at retail. Most of his time is now spent writing books, giving lectures, and sales rallies.
His secret weapon? Greeting cards.
Girard made The Guinness Book of World Records 12 times for achieving the top vehicle sales in the world. He also was ranked by Forbes magazine in 1977 as one of the "Super Salesmen of the Century." Former President Gerald Ford presented him with the Golden Plate Award in 1975.
He sold cars from 1963 to 1977, starting at 267 units a year, rising to an all-time record of 1,425 units and retiring at 855 units to write books. Girard had his own office at the dealership and hired two assistants out of his pocket, one to help recruit and market sales, one to prep new cars, assess trade-ins and coordinate service requests.
Joe sent nearly 13,000 greeting cards a month to his prospects & customers, celebrating everything from Halloween to Groundhog Day.
With his system, he kept his name in front of his clients all the time. Not only did they come back to him time after time again, they also sent him referrals!
He sold cars from 1963 to 1977, starting at 267 units a year, rising to an all-time record of 1,425 units and retiring at 855 units to write books. Girard had his own office at the dealership and hired two assistants out of his pocket, one to help recruit and market sales, one to prep new cars, assess trade-ins and coordinate service requests.
Joe sent nearly 13,000 greeting cards a month to his prospects & customers, celebrating everything from Halloween to Groundhog Day.
With his system, he kept his name in front of his clients all the time. Not only did they come back to him time after time again, they also sent him referrals!
How much would you pay to KEEP your clients? $5/year?
With our system, we suggest you send your clients a card 5 times a year (Christmas, Birthday, Anniversary, and 2 other unexpected cards). This will cost you approx $5.00 per year!
Coca-Cola and Pepsi do NOT *need* to advertise, but they still do! ~ Why?
Because they know that the secret to people coming back to them and buying all the time from them is to keep their product in front of them always - to keep their name on their minds. And I would say they are pretty successful at it wouldn't you?
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